Meet the magic of mezcal.

At Studio Institute, I had the pleasure of creating the Rosaluna brand and bringing the magic of mezcal to life. Rosaluna is an all-natural, handmade agave spirit distilled in the rolling hills of Santiago, Matatlán—the heartland of mezcal. Made with just three ingredients (agave, water and a lot of love), and with a less smoky finish than your typical mezcal, it’s crafted for everyone, from the mezcal newbie to the seasoned connoisseur.

Throughout my time at Institute, we worked to dial in a visual identity that embodied both the vibrancy and simplicity of the mezcal itself. This system was translated across packaging, the website, social and merchandise for the brand. Social content played a huge role in expressing the personality of Rosaluna and was one of my favorite parts of this body of work.