The PCMA Convening Leaders Conference is a weekend of inspirational presentations, real-world case studies, peer exchange and access to leading solution providers. It centers around understanding how audience behaviors are evolving and where design and collaboration intersect. I was tasked with creating an overall look for the 2017 conference in Austin, Texas.
This concept focuses on showcasing the vibrant city of Austin in the way it deserves. Beauty shots of the city, from urban scenes to lifestyle, do the heavy lifting in this creative. In order to portray the energy of the city and integrate the “design” component of the meeting, I used three different graphic patterns, as well as overlaying photography on bright color fills. The event logo is versatile on any background and is bold enough to hold it’s weight against imagery of the city of Austin.
*Please note, this was only a proposed concept.